The lazy take is that GEO is just SEO for robots that talk. It isn't, and treating it that way is how you end up optimizing the wrong things.
The unit of competition changed
SEO competes for a ranked slot on a page of ten blue links. GEO competes for a mention inside a single synthesized answer. There is no position four. You're either in the answer or you don't exist for that question.
Keywords lost to questions
Nobody types "project management tool comparison pricing" into Claude. They ask "what should a two-person agency use to track client work?" The queries are longer, more specific and more conversational — and the pages that win are the ones structured as answers to those questions, not keyword targets.
What transfers, what doesn't
Good news: real authority, clean technical foundations and genuinely useful content transfer completely. What doesn't transfer: keyword density games, exact-match domains, link-building schemes. Engines synthesize; they don't count occurrences.
The practical difference is measurability. SEO has a mature tooling stack. GEO mostly has enterprise dashboards starting at €90/month — which is the gap Kwotable exists to close.